Keratin Smoothing in Ewell, Surrey
Reduce frizz, cut styling time and leave your hair smoother, softer and easier to manage, without changing its natural shape.
We'll look at your hair, talk through the result you want and tell you honestly whether keratin smoothing is the right treatment for you.
- Honest suitability check
- A recommendation tailored to your hair
- No obligation consultation
Formerly Unparalleled Hair Ewell, now Esther Alexander.

Honest guidance, before you book.
Our priority is helping you make the right decision for your hair. We'd rather have the conversation now than sell you a service that isn't right for you.
Ideal for
- You struggle with frizz, especially in humid weather
- Your hair feels coarse or hard to manage day to day
- You spend a long time styling and want easier mornings
- You want smoother, softer hair without going poker-straight
Not suited to
- Very fragile, over-bleached hair that can't safely take a chemical service
- Anyone pregnant or breastfeeding. We recommend waiting
- Anyone looking for a permanent chemical straightener
Expected outcome
- Noticeably smoother, softer hair that's easier to style
- Far less frizz and much better manageability
- Shorter blow-dry and styling times at home
Why book with Esther Alexander.
Honest suitability check
Our priority is helping you make the right decision for your hair. If keratin smoothing isn't right for you, we'll say so.
Skilled application
Sectioning, application and heat work all shape the result. Our team takes the time to do each step properly.
Professional products
We use professional smoothing systems chosen for the health of the hair, not just short-term shine.
Tailored strength
We adjust the treatment to your hair type, so it works with your natural pattern rather than against it.
Clear aftercare
You'll leave with straightforward aftercare so the treatment lasts as long as it should.
A calm place to sit
Smoothing appointments are long. Ours don't feel rushed.
What to expect.
Book consultation
A short chat to look at your hair, understand what you want and confirm you're a candidate for smoothing.
Prep and cleanse
We clarify the hair to remove build-up so the treatment can penetrate evenly.
Application and setting
The treatment is applied, processed and sealed in with heat. Timing matters, so we don't rush it.
Aftercare plan
You'll leave with product recommendations and clear aftercare so the treatment lasts.
Recent work and the salon.






What our clients say.
Independently verified reviews from SalonSpy.
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We'll look at your hair, talk through the result you want and tell you honestly whether keratin smoothing is the right treatment for you.
- Honest suitability check
- A recommendation tailored to your hair
- No obligation consultation
Good to know.
How long does the treatment last?
Typically 3 to 5 months, depending on your hair type, how often you wash it and how you care for it at home. We'll give you a realistic answer at your consultation.
Does it straighten my hair?
No. It smooths and reduces frizz rather than permanently straightening. Your natural pattern stays, but softer and easier to style.
Is it safe for coloured hair?
In most cases, yes. Many of our clients pair colour with smoothing. We'll check your hair's condition at consultation to be sure.
How long is the appointment?
Typically 2.5 to 3.5 hours, depending on your hair length and thickness. We'll confirm the exact time at consultation.
When can I wash my hair afterwards?
We'll give you specific instructions on the day. Following them carefully is what gets you the best result.
How much does keratin smoothing cost?
Prices start from £156 and are confirmed at consultation based on your hair length and density.
A simple, reassuring next step.
Book your complimentary consultation
Pick a time that suits you and tell us what you'd like to change about your hair.
Hair assessment
We'll look at your hair, talk through the result you're after and set realistic expectations.
Confirm suitability
We'll tell you honestly whether keratin smoothing is right for your hair and explain how the treatment works.
Arrange your appointment
If you'd like to go ahead, we'll book you in when you're ready.
Book a Keratin Consultation
Leave us a few details and the team will be in touch to help you plan the right keratin smoothing appointment.
Find us in Ewell.
- Phone
- 020 8393 1515
- 07418 610 621
- Opening Hours
- MondayClosedTuesday09:30 – 17:30Wednesday09:30 – 17:30Thursday09:30 – 17:30Friday09:30 – 17:30Saturday09:00 – 17:30SundayClosed
Ready for easier hair days?
Request a consultation and we'll confirm suitability, timing and cost before you commit to anything.
We'll look at your hair, talk through the result you want and tell you honestly whether keratin smoothing is the right treatment for you.
- Honest suitability check
- A recommendation tailored to your hair
- No obligation consultation